Champions in NYC

A tight, platform-native montage capturing New York celebrating PSG’s 4–0 win over Real Madrid at MetLife, highlighting the Seaport watch party and 5th Ave store moments.

ICP POV

City as stage: stitch stadium + street into a single narrative arc that feels unmistakably New York.
Platform-native craft: brisk pacing, clean supers, modular cutdowns for social.
Partnership storytelling: DAZN watch party + flagship retail beats create value beyond the 90 minutes.

Client

Paris Saint-Germain

Challenge

Unify a bi-venue experience: stadium euphoria in East Rutherford and a downtown watch party, into a “one-night-in-NYC” story.

Concept

“Two Venues, One City”: intercut crowd surges from MetLife with DAZN’s Seaport Cobblestones watch party at Fulton & Front, layer in the PSG 5th Ave boutique beat, and punctuate with legend cameos to anchor heritage.

Impact

Showcased a U.S. fanbase in full voice. 500+ travelling and local supporters across stadium and city touchpoints, while priming momentum for the Chelsea final days later. The piece amplified official quotes and brand presence, extending matchday into a broader NYC cultural moment.

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