PSG and Nike channel Paris’s cycling heritage into a fashion-forward capsule that bridges football, street, and two-wheel culture.
Paris Saint-Germain
Extend PSG’s lifestyle relevance beyond matchday by connecting to a distinctly Parisian sport culture: cycling.
1950s cycling aesthetics reinterpreted across lifestyle and performance pieces, anchored by a cycling jersey with PSG’s Hechter detail and two Air Max TNs.
Positions PSG as a culture-first club, connecting city heritage to contemporary style and echoing the broader cross-sport trend.
