Our Studio
From the start,
our mission was bigger than football
We set out to craft stories that pull brands into culture’s orbit.
Today, ICP is a standalone creative powerhouse connecting athletes, artists, and brands. We produce cinematic documentaries, editorial-grade campaigns, and immersive experiences that connect athletes, artists, and brands. By pairing editorial craft with commercial impact, the studio is designed to amplify each brand we work with, positioning our clients at the center of global culture.
Mission
Craft visceral stories rooted in culture that place our clients’ brands at the center of global relevance.
Vision
Be Paris’s content powerhouse, shaping culture’s center of gravity through editorial, commercial, & lifestyle content.
Values
Story Authenticity, Iconic Curation, Cultural Curiosity, Retention over Attention, Collaborative Innovation.
Our team
Head of ICP
Dana Sass
Dana has over 15 years of experience focused on creative storytelling across luxury, hospitality, and lifestyle industries. Dana possesses a rare and highly sought-after expertise: seamlessly connecting US and EU brands with their globally targeted markets. Dana speaks the language of US and EU consumers and cultures, driving brand relevancy with bold, feeling-filled storytelling and consumer-driven innovation. Dana has led high-impact campaigns for some of the world’s most recognized names—as Head of Global Strategy Calvin Klein to Lead Creative Strategist for Aparium Hospitality—driving growth and elevating brand identity across multiple markets.
